Data, analytics, and insights are essential to thrive in today’s marketing environment. The key is to find the best partners focused on delivering the types of insights that you need.
That’s why we created Glass Box Research – to go deep into the quantitative research that informs branding, positioning, and marketing across every industry and geography.
We don’t believe in one-size-fits-all solutions, and our offerings reflects that philosophy:
With decades of agency experience, we understand the ways that quantitative research can inspire the creative process. Having worked side-by-side with account management, planning, and creatives we know how to rally teams around big ideas that drive sustainable growth for their clients’ brands.
With brand experience ranging from some of the most established Blue Chip brands to the newest upstarts, we provide insights that allow any brand to thrive regardless of where it is in its life cycle. We believe that it is our duty to build distinctive brands. Therefore our approaches acknowledge current brand assets while simultaneously matching them with consumers’ desires.
Working with some of the most profitable brands around the world has taught us ways of efficiently sharing those same sophisticated quantitative research approaches with organizations that maybe don’t have the same blue chip budgets.
We are able to work within our clients’ budgets to deliver incisive research that identifies their most valuable prospects, how to distill their brand story into its most compelling elements, recommend areas of content development that will satisfy the most audiences, and track progress toward goals over time.
We have worked with some of the largest service providers in the world. Service-oriented brands are unique from other brands in that the brand typically has many touchpoints with their customers. These touchpoints bring many opportunities and risks in forging relationships with consumers. We design research specifically to understand the entire relationship journey.
Purchase cycles are relatively longer for durables goods and services compared to other categories. Decision makers in these spaces tend to be more rational due to the higher risks associated with their decisions. We design research that is sensitive to even minute changes across their relationship journeys. These metrics will help to keep the brand team aligned around the strategic vision by illustrating progress toward goals – even before changes in sales can be measured.
Since our beginnings in 2009, we have interviewed over 200,000 people in 44 countries and 11 languages. This breadth of experience gives us a wealth of knowledge when approaching new opportunities. What we’ve learned in one category often times gives us a deeper understanding of dynamics in your unique space.
We focus exclusively on our core competency – quantitative research among large samples of people. Our insights seamlessly complement other insights that you may have obtained from partners offering qualitative, social listening, and online metrics.
Working closely with highly creative people over the years, we have honed our quantitative research techniques to best fuel breakthrough ideas. This begins at the early discovery stages of a project when we are learning from people who are the smartest experts in their categories – namely you and your teams. We listen well, ask smart questions, and incorporate your thoughts and hypotheses into the research design.
Although we are deeply experienced, we are also naturally curious about learning which encourages our innovative approaches. We apply the latest technological advances to enhance tried-and-true methodologies. This means that we can synthesize greater amounts of data more quickly and efficiently. Working with us allows you to stand on the shoulders of giants in order to reach for the stars.
Any new research you are considering must build upon pre-existing knowledge. We analyze any primary research you have already conducted, secondary research published about you or you competitors, as well as your team’s hypotheses. We are adept at the in-person interviewing techniques elicit the smartest hypotheses from your team.
Using the learning obtained during the Discovery phase, we design the study. This includes statifying the sampling plan, establishing the methodology for conducting the interviews, writing the questionnaire instrument, and determining the most appropriate analytic approaches.
We manage all aspects of the interviewing from testing the questionnaire instrument, managing the survey hosting, and distributing any appropriate incentives. We monitor the interviews both dynamically while in field as well as after fielding to identify and resolve issues with data quality.
While each client engagement is tailored to uniquely meet the business objectives, we have a robust toolbox of tried-and-true techniques for analyzing the interviews. While this list is not exhaustive nor mutually exclusive, some of the techniques include brand equity and strength assessments, category mapping, concept testing, multi-dimensional consumer segmentation and targeting, and performance tracking over time.
We feel that we’ve succeeded when our findings are incorporated into your day-to-day business. Therefore, we provide tools to assist you with activating the learnings on your own (e.g, summary spreadsheets of the study findings, respondent level export files for refreshing internal databases, populating dashboards, or further analyzing the data using other analytic tools; and typing tools and algorithms so that you can identify core targets and relevant segments in your own future research).