About

Founded in 2009, we are a well-balanced team with rigorous quantitative research skills, advanced technological capabilities, and deep marketing competency. The combination of these qualities helps ensure that you always receive progressive – yet trustworthy – recommendations for your business.

We don’t believe in one-size-fits-all solutions, and our approach reflects that philosophy. Each of our engagements begins with a conversation to learn about your needs and existing knowledge base. From there, we design completely tailored solutions that aim to illuminate outcomes that can provide your business with a unique advantage over the competition.

We see the world differently. We believe the power of numbers can:

Shad

I spent nearly two decades at Leo Burnett Company being an integral member of agency client teams bringing in new business, managing all international research, and creating revenue generating research tools. Craving the opportunity to create our own brand, we designed Glass Box Research to meet a specific need – providing strategic inspiration founded on a deep understanding of human behaviors and psychology. These skills allow me to guide brands for growth today while flexibly adapting to new developments on the horizon.

I attained both a BS and MS in Advertising from the University of Illinois at Urbana-Champaign while focusing on advertising research. Recognizing that technology would be an important component to the research process, I also earned a MS in Computer Science focusing on data analytics from DePaul University.

Mark

I have worked in the technology and client relationship space for over 20 years and built a breadth of experience at major consultancies, financial services organizations, and creative e-commerce shops. Glass Box Research has given me a rewarding way of implementing technology to directly influence both our own business as well as those of our clients. We have built solutions that allow us to analyze large quantities of data intelligently and more quickly while clearly visualizing the findings in intuitive ways.

One of the ways that we stay ahead of the curve is by leveraging the latest thinking offered by open source software. This software allows us to be nimble and build custom solutions for ourselves and our clients while not needing to reinvent the wheel. Starting with a foundation of tried-and-true approaches, open source software enables us to stand on the shoulders of giants to create tailored solutions that give our clients a real competitive edge.

Outside the office, I enjoy aviation. I’m pleased to have found a way of incorporating my passion for travel in ways that strengthen our connections with our clients by enabling us to see them more frequently.

Timeline

2009
Founded

May 5

2011
Industry Marketing Judge

First invited to participate as an industry marketing judge (continues annually to present)

2012
Worldwide Reach

Conducted research in 32 different countries

2014
Volume Milestone

Analyzed 116,085 total interviews

2015
International Recognition

Invited to share expertise at EARL Conference in London, UK

2017
International Growth

Created Glass Box Research Ltd. Headquartered in Toronto

2020
Worldwide Reach

Conducted research in 44 different countries

2022
Volume Milestone

Analyzed 215,034 total interviews

2024
Celebrate

Glass Box Research’s 15th anniversary

Locations

Chicago

Ste 169
4044 N Lincoln Avenue
Chicago, IL 60618

Toronto

1400 – 18 King Street East
Toronto, Ontario M5C 1C4
Canada