The Client

Client, V.P. Marketing Communications said: “…Glass Box Research did a great job partnering with us and our agency to tell us who we should target, where to reach them, how to position the center, and the programming that should be developed. They have been terrific partners and we strongly recommend them.”

The Question

How should a new performing arts center launch in a new market?

The Solution

  • Segmented the market to identify the various targets interested in the center’s offering
  • Assessed the targets’ likelihood of visiting the center and likely ticket price willing to pay for various offerings
  • Determined how to best reach and influence these valuable people to visit

The Result

  • The Center is becoming a part of the fabric of the community
  • Awarded a TripAdvisor “Certificate of Excellence”