Industry Trade Organization

The Client

Client, Vice President Consumer Marketing: “Glass Box has a terrific combination of analytical experience and customer-focused service, which make it a pleasure to work with them. We would not have met and then exceeded our expenditures goal without the strong research foundation that they provided.”

Agency, V.P. Brand Planning: “…Now I can’t imagine tackling that challenge with any other firm. I highly recommend Glass Box as a true research partner.”

The Question

How to grow sales by 10% in 5 years?

The Solution

  • Segmented the market to identify the bull’s eye brand target
  • Discovered the ideal positioning that best resonates with the target
  • Tracking the results bi-annually to ensure that the campaign is working optimally

The Result

Exceeded the marketing goal and grew sales expenditures by 15%!