OTC Pharmaceutical

The Client

Client Brand Manager: “Because of how thrilled we were with their research process and appreciation of them as extended new team members, we quickly decided to use them for the next step of our marketing research.”

Agency, SVP, Group Planning Director: “Glass Box Research went above and beyond our expectations for both quality of analysis as well as quality of partnership.

The Questions

  • How can the client best translate their success in one category to another?
  • How should the new product be positioned?

The Solution

  • Conducted an in-depth attitude and usage study to better understand their core users
  • Tested various messaging strategies for their new product

The Results

  • New product positioning incorporates heritage of existing brand while stretching into a new category
  • Further demonstrates that the client understands their customers needs’ by delivering another health solution