Products for Pets

The Client

Client, Sr. Brand Manager: “At a pivotal time in our company’s history, Glass Box Research provided us with valuable insights about our consumer that we never had before. We now know which consumers to target, where to reach them and how to best speak to them… I highly recommend working with Glass Box Research and look forward to our next project with them.”

The Question

How should the client launch a revolutionary new product for pets?

The Solution

  • Segmented the market of pet owners to identify the best brand target
  • Assessed demand for the new product and developed a strategic roadmap for the launch
  • Identified the ideal brand positioning

The Result

  • Tapped the latent value of the brands in the client’s portfolio
  • Developed a 3-year plan to grow company overall brand share by 10%