Experience

Our team brings a wealth of experience to bear for our clients. Around the world, we have conducted studies in many business categories (e.g. B2B, consumer packaged goods, durables, not-for-profit, services, technology, trade associations).

Geographies

We understand the intricacies of global research and take into account important factors (e.g. proper sampling, appropriate weighting, cultural considerations, technological adoptions, translation obstacles) to ensure the success and accuracy of our projects. Below is a map of markets that we have studied.

Brands

Throughout our careers, we have been fortunate to work with many of the largest companies around the world. Our clients are deeply engaged with wanting to appreciate, value, and grow their brands. These are the types of clients where we have the greatest fit – a joint vision of identifying the latent power of their brands and magnifying it in the marketplace.

Highlights

Clicking on any of the categories below will reveal more details about our work in each of them

Alcoholic Beverages

How to best array the client’s vast portfolio of existing products while simultaneously identifying new opportunities to grow the business?

Entertainment

How should a new performing arts center launch in a new market?

Hospitality

Who are the ideal targets for each of the client’s branded hotels?

Pharmaceuticals

How can the client best translate their success in one category to another? How should the new product be positioned?

Products for Pets

How should the client launch a revolutionary new product for pets?

Trade Associations

How to grow sales by 10% in 5 years?

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